{"id":22620,"date":"2026-10-15T13:00:10","date_gmt":"2026-10-15T13:00:10","guid":{"rendered":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/2026\/10\/15\/lush-ceo-mark-constantine-is-proof-that-standing-against-genocide-is-good-for-the-bottom-line-and-your-conscience-2\/"},"modified":"2026-10-16T14:03:29","modified_gmt":"2026-10-16T14:03:29","slug":"lush-ceo-mark-constantine-is-proof-that-standing-against-genocide-is-good-for-the-bottom-line-and-your-conscience-2","status":"publish","type":"post","link":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/2026\/10\/15\/lush-ceo-mark-constantine-is-proof-that-standing-against-genocide-is-good-for-the-bottom-line-and-your-conscience-2\/","title":{"rendered":"LUSH CEO MARK CONSTANTINE IS PROOF THAT STANDING AGAINST GENOCIDE IS GOOD FOR THE BOTTOM LINE AND YOUR CONSCIENCE"},"content":{"rendered":"<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DehA_gYyuJY\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DehA_gYyuJY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Daizy Gedeon (@daizygedeon)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\nLUSH\u2019S CEO SAID IT TO HIS OWN CUSTOMERS: \u201cIF YOU\u2019RE AGAINST IT, DON\u2019T COME INTO MY SHOP\u201d<\/p>\n<p>Mark Constantine co-founded Lush in 1995 and still runs it. On a BBC podcast late last year, he was asked whether his stance on Gaza would cost him customers. His answer: if you\u2019re against it, you shouldn\u2019t come in.<\/p>\n<p>He didn\u2019t just say it. Three months earlier, Lush shut every UK store, its factory and its website for a full day, with \u201cStop Starving Gaza\u201d in the windows. It reportedly cost the company around \u00a3300,000. Staff were still paid, and Lush used the day to push the UK government to stop selling arms to Israel.<\/p>\n<p>It also relaunched its Watermelon Slice soap, its biggest fundraiser ever, with most proceeds funding medical care in Gaza, including prosthetics.<\/p>\n<p>The rest of the record, per @conscious.spend : a certified living wage for UK staff since 2017, no animal testing, \u00a3250,000 a year toward replacing it, and over half of 2025 sales packaging-free. North American workers have accused Lush of fighting their union efforts, so it\u2019s not perfect, but next to most companies its size, it\u2019s one of the better options.<\/p>\n<p>Meanwhile millions of us pay Microsoft, Google and Airbnb every month, three companies a 2025 UN expert report named as profiting from the genocide in Gaza.<\/p>\n<p>Your money votes every day. Who are you giving it to?<br \/>\nTHANK YOU, MARK CONSTANTINE. MORE CEOs SHOULD BE LIKE THIS.<\/p>\n<p>Source: @conscious.spend<br \/>\nFollow them for ethics rankings of over 1,000 companies, who owns what you buy, and better alternatives.<\/p>\n<p>Your money is a vote. Spend it on companies that have the courage to say it out loud.<\/p>\n<p>#Lush #MarkConstantine #Palestine #Gaza #EthicalConsumer #fyp #arab #viralpost #reels #everyonehighlights #news<br \/>\nEnglish Script:<br \/>\nIsrael Katz Threatens to Occupy More of Lebanon and Displace Over a Million if Hezbollah Joins Iran Attack<br \/>\n&#8221; LUSH CEO MARK CONSTANTINE IS PROOF THAT STANDING AGAINST GENOCIDE IS GOOD FOR THE BOTTOM LINE AND YOUR CONSCIENCE<br \/>\n&#8221;<br \/>\nJournalist Nearly Suffocates Rescuing Little Maryam From Burning Gaza Apartment After Her Family Is Killed<br \/>\nKamala Harris Says U.S. Failed to Pressure Israel to End Its \u201cHorrific Conduct\u201d in Gaza<br \/>\nUN Report Exposes Media Outlets and Digital Platforms Accused of Normalizing Gaza Genocide<\/p>\n","protected":false},"excerpt":{"rendered":"<p>View this post on Instagram A post shared by Daizy Gedeon (@daizygedeon) LUSH\u2019S CEO SAID IT TO HIS OWN CUSTOMERS: \u201cIF YOU\u2019RE AGAINST IT, DON\u2019T COME INTO MY SHOP\u201d Mark&hellip;<\/p>\n","protected":false},"author":2,"featured_media":22619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,35,37,33,1],"tags":[],"powerkit_post_featured":[],"class_list":["post-22620","post","type-post","status-publish","format-standard","has-post-thumbnail","category-daizy-gedeon","category-israel-hamas-war","category-israel-hamas-war-live-updates","category-middle-east-news","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/wp-json\/wp\/v2\/posts\/22620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/wp-json\/wp\/v2\/comments?post=22620"}],"version-history":[{"count":1,"href":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/wp-json\/wp\/v2\/posts\/22620\/revisions"}],"predecessor-version":[{"id":22639,"href":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/wp-json\/wp\/v2\/posts\/22620\/revisions\/22639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/wp-json\/wp\/v2\/media\/22619"}],"wp:attachment":[{"href":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/wp-json\/wp\/v2\/media?parent=22620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/wp-json\/wp\/v2\/categories?post=22620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/wp-json\/wp\/v2\/tags?post=22620"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/daizygedeon.com\/news-blogs-and-cultures\/wp-json\/wp\/v2\/powerkit_post_featured?post=22620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}