Trader Joe’s ‘Israeli Feta’ Sparks Boycott Calls Over Product Origin Claims
June 27, 2026
Jewish journalist and anti-Zionist activist David Spevak has joined calls for greater transparency, exposing retailers of obscuring the realities behind products linked to Israel’s occupation and settlement economy.
A century-old family business cannot have spent most of its existence operating in a state that did not yet exist.
So where exactly was this cheese being made before Israel existed?
That historical reality deserves scrutiny.
A 100-year-old dairy business.
A 78-year-old state.
The math speaks for itself.
Source: @davidsaysstuff
#TraderJoes #Palestine #FreePalestine #DavidSpevak #Boycott BDS
English Script:
David: If you’re anything like me and you see Israeli feta on the shelves of Trader Joe’s, I gotta talk to somebody. Look, on the Trader Joe’s website, it says the feta comes from a fourth generation cheesemaker in Israel who’s family has been in the dairy business for over a century. Over a century. Hold on. 100 year old Israeli family business in a 78 year old country. That’s mathematically impossible. So this means if the family’s dairy history goes back more than 100 years, then most of the history existed long before Israel did. Yet somehow, the entire story gets packaged and marketed as Israeli. It’s the same thing that we’ve seen over and over again foods, traditions, recipes, histories that existed long before the modern state of Israel all gets stolen and then marketed into one national brand, an Israeli one. Listen, Trader Joe’s is a company that I like. The people who work there are almost always kind, helpful, and genuinely seem to care. That’s what makes this so disappointing. A company’s reputation is built on the people you meet in the aisles, but it’s always destroyed by the people you meet in the boardroom, making poor decisions for the entire institution. So here’s what I need to do. Right now, the Zionist organization Stand With Us is telling people to support a boycott and purchase Trader Joe’s Israeli feta to keep it on the shelves. We need to fight back with an actual boycott of the product. We need to tag Trader Joe’s. We need to question the story that they tell of this product, and we need to pressure them to remove Israeli feta. So I’ve included a link to Code Pink’s petition to boycott Israeli products in my bio. Please take a moment to sign it to let Trader Joe’s knows that we do not approve of these products. I know this seems insignificant compared to what’s actually happening in the world, but these small actions do make a difference. No more Israeli products. No more AIPAC politicians. We need to show the world that aligning with Israel on anything comes with an immediate social and political consequence.
