Adidas Apologizes, but Palestinian Boycott Campaign Says It’s Too Late
September 9, 2026
Adidas issued an apology and pulled its ad campaign featuring an ex-IDF amputee after global outcry.
Palestinian creator Abdul Eyad (@abdul.eyad ) calls out the corporate damage control: a PR apology after getting caught whitewashing military occupation doesn’t undo the harm.
We’re not asking for better PR. We’re asking why Palestinian amputees are invisible until a boycott makes them impossible to ignore.
TOO LATE. WE’RE STILL BOYCOTTING.
Boycotts work. Keep the pressure on every single brand that validates war crimes.
Commentary via @abdul.eyad
#BoycottAdidas #FreePalestine #Accountability #fyp #israel
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