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Personal Assistant to the CEO

Celina El Khoury

Administration 75%
Communication 80%
Business 80%

Celina’s academic qualifications include an MBA from the University of Central Lancashire and a bachelor’s degree in finance from USEK. She has held several professional positions including PA to the CEO of a music production and entertainment company as well Finance and Sales manager for an events company.



Celina is a dynamic and driven young lady with a strong sense of who she is and what she wants. Her confidence, patience and strong organisational skills, as well as a keen willingness to learn and grow are the right qualities and skills required to take on the intense, but highly important, role of PA to Ms. Gedeon. Her position is key to the operation, liaising between Daizy and other team members, as well as external contacts, she juggles a variety of tasks and activities which keep her fully immersed in the mission of our work.